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02/22/2023
2:22PM
With roots planted in the east side of Toronto, Wishing You Well Goods represents growth after embracing life's unexpected transitions. Founded by Scarborough natives Errol Cardozo and Rebecca Zeleke, together they share unique creative designs influenced by the resilient people of the city and the infrastructure of our neighbourhoods.

Originally inspired by the local corner store up the street, affectionately known as the eyes and ears of the community, WYWG similarly anchors itself in the heart of the neighbourhood as it aims to tell a story through streetwear ranging from apparel and novelties to community partnership initiatives.

Cardozo dedicating nearly a decade in concept ideation describes his style of art as “a fusion between notable 90s references and the city’s dynamic landscape.”

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™